OFFICIAL RULES

NO PURCHASE NECESSARY TO ENTER OR WIN.  A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.  VOID WHERE PROHIBITED. 

1. HOW TO ENTER: The (KELLOGG’S® LOVE YOUR CEREAL SWEEPSTAKES) (“Sweepstakes”) is an online-only Sweepstakes.  Sweepstakes begins at 12:00 AM EST on September 23, 2013 and ends at 12:00 AM EST on October 23, 2013 (“Promotion Period”).  To enter, go to the corresponding blog and follow the online instructions to register and complete your entry.  Registration is free.  Once you have completed your registration, click “submit” to enter the Sweepstakes.

All entries become the property of Kellogg’s® (“Sponsor”) and will not be returned.  Limit one (1) entry per email address, per day.  In the event of a dispute regarding entries, any entries will be deemed to have been submitted by the Authorized Account Holder of the email address submitted at the time of entry, provided that person meets all eligibility requirements set forth in these Official Rules.  “Authorized Account Holder” means the natural person who is assigned to an email address by an Internet access provider, online service provider, or other organization that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address.  Entrants may not participate with multiple e-mail addresses, nor may entrants use any device or artifice to enter multiple times per day or as multiple entrants.  Any entrant who attempts to enter with multiple e-mail addresses, under multiple identities or uses any other device or artifice to enter multiple times per day will be disqualified from participation in the Sweepstakes and all entries submitted by that entrant will be void.  Only fully completed entries are eligible.  Proof of submission will not be deemed to be proof of receipt by Sponsor. Sponsor is not responsible for any change of mailing address, email address, and/or telephone number of entrants.

2. ELIGIBILITY: Open to legal residents of the fifty (50) United States and District of Columbia who are 18 years of age or older at time of entry.  Employees of Kellogg’s®, its affiliates, subsidiaries, advertising and promotion agencies and their immediate family members and/or those living in the same household of each are not eligible to participate.

3. WINNER SELECTION: One (1) winner will be selected in a random drawing using www.random.org or an alternate computerized method of randomly selecting a winning entry on or about October 24, 2013, from among all eligible entries received by the participating Blog or its designee, the judges in this Sweepstakes, whose decisions are final and binding. Winners will be notified by email. In the event the Sponsor is unable to contact the winner within forty-eight (48) hours of first notification attempt, prize will be forfeited and an alternate winner may be selected.

4. PRIZES/APPROXIMATE RETAIL VALUES (ARV)/ODDS: One (1) “KELLOGG’S® LOVE YOUR CEREAL PRIZE PACK, consisting of: one (1) box of Kellogg’s Froot Loops, one (1) box of Kellogg’s Frosted Mini-Wheats, one (1) box of Kellogg’s Apple Jacks, one (1) My Plate Game, one (1) Toucan Sam plush, one (1) Mini-Wheats soaking cereal bowl, one (1) Tony the tiger spoon set. Total ARV: $70.84. Odds of winning depend on total number of eligible entries received.  Unclaimed prizes will not be awarded.  All applicable federal, state, and local taxes on prizes are the sole responsibility of the prize winners.  Limit one (1) prize per person.

5. GENERAL: If prize notification or prize is returned as non-deliverable, prize may be forfeited and an alternate winner may be selected.  No correspondence will be acknowledged.  No cash equivalents, substitutions or transfer of prize permitted except that Sponsor reserves the right to substitute a prize of equal or greater value in the event that an offered prize is unavailable.  Subject to all federal, state and local laws/regulations.  Neither Sponsor, its subsidiaries, affiliates, advertising, promotion agencies nor their employees will have any liability whatsoever for any injuries, losses or damages of any kind caused by any prize or resulting from acceptance, possession, use and/or misuse of any prize or participation in the Sweepstakes or any prize-related activities.  Acceptance of a prize shall be construed as and signify the winner’s agreement and consent that Sponsor may use the winner’s name, voice, likeness and/or prize information, without limitation, for promotional purposes without further consideration, review, approval or payment, where allowed by law.  Winner acknowledges that neither Sponsor nor its agents have made nor are in any manner responsible or liable for any warranty, representation or guarantee, express or implied, in fact or in law, relative to any prize, including, but not limited to, its quality, mechanical condition or fitness for a particular purpose.  Any and all warranties and/or guarantees on a prize, if any, are subject to the manufacturers’ terms therefore and winner agrees to look solely to such manufacturers for any such warranty and/or guarantee.  By participating in this promotion, entrants agree to be bound by the Official Rules and the decisions of the judges, which are final and binding in all respects.  Sponsor not responsible for any typographical or other error in the printing of the offer or in administration of the Sweepstakes.

6. INTERNET: Sponsor is not responsible for lost, late, mutilated or illegible entries nor for electronic transmission errors resulting in omission, interruption, deletion, defect, delay in operations or transmission, theft or destruction or unauthorized access to or alterations of entry materials, or for technical, network, telephone equipment, electronic, computer, hardware or software malfunctions or limitations of any kind, or inaccurate transmissions of or failure to receive entry information by Sponsor or presenter on account of technical problems or traffic congestion on the Internet or at any website or any combination thereof.  If for any reason the Internet portion of the program is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of the Sponsor which corrupt or affect the administration, security, fairness, integrity, or proper conduct of this Sweepstakes, the Sponsor reserves the right at its sole discretion, to disqualify any individual who tampers with the entry process, and to cancel, terminate, modify or suspend the Internet portion of the Sweepstakes and select the winners by random drawing from among all eligible entries received from all methods combined up to the point of the action taken by the Sponsor.  Caution: Any attempt by any person to deliberately damage any website or undermine the legitimate operation of the game is a violation of criminal and civil laws and should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent of the law.

7. PRIVACY: Information collected by each Blog website is subject to its respective privacy policy. For information about how the Blog uses your personal information, please see its respective privacy policy, located on its blog website.

8. For names of winners, send a self-addressed, stamped envelope by November 30, 2013 to: Kellogg’s “Love Your Cereal” Promotion, Attn: Winner’s List, P.O. Box 7999, Kalamazoo, MI 49003-7999. Winner’s list to be available after October 30, 2013

9. SPONSOR: Kellogg’s, One Kellogg Square, Battle Creek, MI 49016